DJ Sliqe Talks Hip Hop, SAMAs, Twitter Beefs and Music Collaborations

Born and raised in Gauteng, Lutendo Kungoane popularly known as Dj Sliqe began his music journey back in Grade 10 as the school DJ for socials and events. His first breakthrough came from being a resident DJ at the hottest clubs in Melville, Johannesburg, which opened up the doors to bigger platforms and he soon became a national DJ playing all over South Africa. 

Dj Sliqe

IceKream: Can you tell us about the first time you fell in love with Hip Hop?

Sliqe: I was still in primary school at the time and lucky enough to get internet at home. I got to download all the cool songs I heard on radio and saw on TV. I think the first album I got was Eminem. I had a cassette walkman, so I’d record whatever I heard on the radio then print the lyrics which I stored in a flip file. You’d find the likes of; Bow Wow, Snoop Dogg, B2K, 50 Cent, D12 and so much more in my flip file. Obsession went on to covering books with posters of the Hip Hop idols I loved that I found in magazines {laughs}.

IceKream: How did you go from being a club DJ at 7th Avenue (Melville) to being the first Hip Hop DJ to win a South African Music Award (SAMA)? Tell us a bit about your journey in music to where you are now.

Sliqe: I feel like as an establishing brand, you need something of substance to attach your brand to. Whether it be events, music, TV, radio etc. I decided the next step I take would be creating my own ‘events culture’. I started an event called VSS (Very Special Saturdays) with a friend of mine Eskay which was hosted at Liquid Chefs (Rosebank) every Saturday. We kept it going for about 2/3 years. It was a fast growing movement and this is where I met most of the people I now know in the industry. When this hit the ceiling in terms of my brand needing more growth I decided to venture into making music, creating my first hit single Do Like I Do. Furthermore added 3 singles to date, the remix for Do Like I Do, iLife and Mercy.

IceKream: In most of your tracks that you’ve recently dropped, they feature one of Mzansi’s greatest rap artist, Kwesta. Why is that?

Sliqe: I launched my music career with him. I learned a lot from him and the team. We built the success of Do Like I Do from ground up. Many rejected that song in the beginning, but because we used social media tools to grow awareness, did a lot of shows together around the country and generally gave the song our all, it prevailed. Also the Hip Hop culture wasn’t where it is today. More than anything He helped prove the theory to ‘never give up’. I’ll be eternally grateful for that.

Sliqe4

IceKream: With the rise of social media as a marketing tool, we’ve seen many artists using Twitter (for example) as a way to keep themselves in the spotlight and some getting involved in beefs. How do you make your social media channels work for you and your brand?

Sliqe: To be quite honest I suck at social media. I guess it’s because I’m always busy as I am a one-man-team. I use social media to promote new songs, engage with fans, help promote things which lend a helping hand to pushing the game forward. That’s all I’m about really, the craft and the music. Simple and plain.

IceKream: Off your four singles that are currently on rotation, Do Like I do, the Remix, iLife and now Mercy; which would you say is your (most) favourite?

Sliqe: I think that one is obvious. Do like I Do has sentimental value cause I got to work with the ‘GrootmanFlabba… twice!

IceKream: When can we expect a DJ Sliqe album? Is that the end goal?

Sliqe: I have an upcoming album which will be dropping around September. I have been blessed to work with an array of artists from Shekinah, Ma E, Yanga, Shane Eagle, Tweezy and so much more. I can’t give much away about the album but the next single off the album will be with Yanga, Jr and ….. more details will be revealed soon. Follow me on social media @Sliqe Facebook, Twitter or Instagram for more details on the drop.
That’s not the end goal, Im independent so in the near future after I finish with my brand I’d like to expand the business by taking on new talent. I still have a lot to learn I’d like to use my own experience to help the new talent when the time comes.

Yanga x Sliqe Stay Tuned! 🇿🇦

A photo posted by Sliqe (@sliqe) on

 

Here are 5-scoops-of-facts you didn’t know about DJ Sliqe:

#Scoop1: In terms of career, what did you want to be when you were a kid?

Computer Programmer (Computer Science) actually studied it until they told me 2nd year that i would have needed to do physics to continue certain modules. Didn’t do it so changed to commerce my second love

#Scoop2: Bungee jumping, sky diving or getting inked?

I like tattoos on other people but not myself so definitely sky jumping cause I’m an adrenaline junky.

#Scoop3: Name 3 songs on your music playlist right now

DJ Khaled – I Got The Keys
DJ Vigilante – Bangout
Babes Wodumo – Wololo

#Scoop4: If you could trade lives with one person for a day, who would it be and why?

DJ Khaled, he’s achieved so much. Brand wise, he can work with any artist in the world and they wouldn’t say no maybe they wouldn’t even charge him for the feature because they understand the value of working with such a powerful man.

#Scoop5: Gin, vodka, Jäger or tequila?

Jäger… and it has to be with redbull! Jäger bombs are the best. I cant stomach the rest. I’m a ‘Henny‘ man, been loyal for years and always will be {laughs}.