Hunter’s real, natural cider is excited to announce the launch of FlexBoogie’s single, GOTTA GET UP (Got To Get Up), featuring EMTee, which came to life as a result of the brand’s #StartSomething initiative. The #StartSomething campaign kicked off in November 2016, with Hunter’s music scouts identifying some of SA’s hottest up-and-coming talent and helping them get a leg up in the Industry where they collaborate with an A-lister on a song.
Emerging artist FlexBoogie was identified for his fresh sound and unique style making him the perfect fit for the #StartSomething Radio Collaboration project which gave him the chance to step up and boost his career. FlexBoogie is a wordsmith of note – a formidable spoken word artist who draws influence from jazz and hip-hop, while EMTee, whose role was to mentor FlexBoogie in the campaign, is an award-winning artist with a heavy trap sound. The two diverse styles complement each other on the new track.
Metro FM’s Drive Time DJ, Mo Flava commented saying “I’m absolutely loving this campaign, it’s an amazing opportunity for artists to get into the music industry, and to get guidance and support from people who really want to help. Hunters isn’t just creating a platform for these young artists, but are facilitating them with proper insights and exposure to make a career from music”