The Search for Soweto’s Next Beauty Queen has Officially Begun

The search for Soweto’s next beauty queen has officially begun with the launch of the Miss Soweto 2017, sponsored by White Star Super Maize Meal, 1 July 2017.  Eligible ladies who are between the ages of 18 and 24 years with dreams of wearing this prestigious crown are invited to enter the pageant online.

In its 39th year, the Miss Soweto extravaganza is one of the most highly anticipated events on the calendar and this year promises to be no different.

At White Star, we are passionate about enrichment both on a nutritional and personal level, which is why Miss Soweto is a pageant that remains close to our hearts.  By providing a platform for young women to empower themselves with the mentorship and guidance programmes that come with the title, the Miss Soweto pageant provides a shining example of how we can all make a positive and lasting contribution to our communities. Having supported this prestigious event for eight years now, we are proud to once again be associated with the Miss Soweto 2017 pageant,” says White Star marketing manager, Mokhele Makhothi.

If you think you have what it takes to be crowned Miss Soweto 2017 then be sure to submit your online entry at or visit the White Star Facebook page. Entries for the Miss Soweto 2017 pageant officially open on 1 July 2017 and will close on 7 August 2017.

Once all entries have been received, auditions will be held throughout Soweto to select the top 20 contestants. These finalists will go through an intense training period of coaching, judging, rehearsals and public appearances in the build-up to the final gala event, which will be staged on 25 November 2017 at the Soweto Theatre.



Distributed by: Eclipse PR

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