South Africa is set to catch a serious case of Balmainia, with the upcoming local launch of Balmain Hair Couture. From September 2017, fans of the Balmain Paris fashion house will be able to join the likes of Kendall Jenner, Gigi Hadid and Kim Kardashian who swear by the luxury, creativity and innovation of the brand.
To support Rousteing’s strong and empowering design work, Balmain is the only luxury fashion house in the world to create a collection of indulgent hair care and styling products, made with only the finest Silk Protien, to manage the tresses of fashion house’s models both on and off the ramp. Now this range of luxuriously opulent hair care will be making its way to South Africa and is set to transform the locks of fashionistas and glam squads alike.
“To ensure the exclusivity of Balmain is upheld, the brand’s opulent hair care and styling collection is used backstage by professional stylists at all the Balmain collection shows in Paris. It is this very collection that will be gracing the shelves of high-end salons, retailers, as well as the Glamit website from spring onwards,” says Peacock.
The Balmain Hair Care Collection and its key ingredient, Silk Protein, provides the perfect foundation for creating the label’s edgy and sexy catwalk coiffures. The Balmain Silk Protein contains 17 of the 19 essential amino acids that naturally occur in hair. Balmain Hair Couture’s paraben-free shampoos and conditioners, by way of example, are available in Volume, Moisturising and Revitalizing variants. The instantly refreshing Dry Shampoo and cuticle-smoothing Leave-In Conditioning Spray will leave fashionistas with fresh, flexible and shiny hair. For extra care, Balmain’s Repair and Revitalizing masks will transform dry, damaged and over-processed hair into beautifully strong and deeply nourished tresses.
The Balmain Hair Couture collection will be available exclusively from Glamit’s online portal, as well as high-end salons and retailers nationwide.
Distributed by: Eclipse PR