A first of its kind fashion show on 16 August put paid to the notion that fashion is fleeting. At this event, LISOF, Africa’s most progressive fashion design and retail academy and Edgars showcased the results of their Re-engineered Denim joint venture, which has seen last season’s denim turned into this season’s must-have.
Launched in February, the Reengineered Denim project tasked second-year design students at LISOF to upcycle denim clothes into new designer garments. Edgars supplied the students with youth brand denim clothes on which to unleash their creativity. The brief was that they had to reengineer the clothing, while paying due consideration to sustainable fashion practices.
While the students were still conceptualising their creations, their design drawings were posted on the LISOF website. Members of the public were invited to follow the creative process and become involved by voting for their favourite design.
Consumers, the media and fashion buyers had to wait for the fashion show to see the final creations. The young designers clearly allowed their imaginations to roam free, reigned in only by the industry nous of the Edgars buyers and the LISOF lecturers.