This summer, HI-TEC and MOVEPRETTY will endeavor on another collaboration in celebration of both brands’ athleisure styles that boasts individuality, celebrates and inspires the strong female spirit. The two brands have a unique synergy when it comes to active living and will continue to explore ways in which they can style women in South Africa in true leisure, street and fitness wear.
The #IAMINSPIREDBY campaign officially launched on Women’s Day on the 9th of August 2017 and the campaign focuses on inspiring women to take a minute and write down one word that encapsulates their inspiration. The two brands call women of all ages to join them in celebrating colour, patterns, the weird and the lovely, and most importantly everything about themselves. It’s a campaign that speaks of being confident in yourself and your ideas. Women are encouraged to speak out and inspire.
We are inspired by BadAss Women! Strong beautiful women that don't require validation from anyone. Unapologetic and honest, women with a good heart, warm and giving. Women that know what they want and aren't afraid to put in the work and get it. Share your #IAMINSPIREDBY story with @hitec_sa and @movepretty to inspire the strong female spirit.
Thus, the #IAMINSPIRED campaign calls all women, to take a minute to inspire, by writing the one word down followed by I AM INSPIRED BY________________, then taking a pic and sharing it with their friends and followers. Their dream is to inspire a community of women who are willing to take the time and share their inspiration with others.