adidas Originals is set to cause waves at the 1st annual Sportscene Capsule Fest taking place at the home of culture, Mary Fitzgerald Square in Newtown, Johannesburg on 16 September 2017. A celebration of street culture, Capsule Fest will showcase the very best in fashion, music, art and food, treading new territory in the local festival space.
As a headline exhibitor, adidas Originals will be presenting a premium range of product, spanning both men’s and women’s footwear and apparel in an interactive retail space, which invites fans to explore the fresh franchises:
Tubular, NMD and EQT to name a few.
Leading up to the festival, adidas Originals has partnered with revered portrait photographer, Cedric Nzaka aka @everydaypeoplestories, to capture authentic street style imagery of Johannesburg Originals wearing 3-Stripes
as part of their partnership with Sportscene to create hype around the unique and engaging brand pop-up, which they will be unveiling at Capsule Fest.
Further, in the spirit of creative collaboration, adidas Originals will be offering festivalgoers who are wearing adidas footwear, the opportunity to partake in an exclusive studio photography experience with Cedric. Sneaker-heads
wearing adidas footwear will also be granted access to the adidas Originals VIP lounge which will be kitted out with comfortable seating and a complimentary bar service, with beats and front row views of live performances from the best in the game
Make any purchase at AREA3 or the adidas Originals store in Sandton City to the value of R2000 or more and receive a set of double tickets to attend Capsule Fest. You can also showcase your style by sharing your adidas streetwear look on Instagram. Tag @adidasZA. #adidasOriginals & #CapesuleSA to stand a chance to win a set of double tickets to attend Capsule Fest. T’C & C’s apply