LEVI’S® Introduces the Tailor Shop in Braamfontein, Johannesburg

This month marks the 50th Anniversary of an icon, the Type III Trucker jacket. Born into the rebellious Summer of Love movement, the Type III Trucker jacket represents a voice of the youth, authentic style and self-expression that has rocked our wardrobes since 1967. It is in this spirit of self-expression and celebration of an icon that Levi’s® has opened the home of customisation – the Levi’s® Tailor Shop.

Nestled in the heart of Jozi in Braamfontein, the Tailor Shop opens it’s doors on 15 September 2017 to the public for one month only. All customisations done to any Levi’s® jacket will be free of charge and visitors to the Tailor Shop can choose from the various techniques available on the menu such as paint flick, dip & dye, patches, cuts, distressing, spray on stencils, fabric pens and accessories. Levi’s® denim jackets will be available to purchase at the Tailor Shop for R599.00, but customers can also bring in their much loved and well-worn Levi’s® jackets for an update.

Adding a local twist to the customisation offering, Levi’s® Tailor Shop will host an array of local artists who will be
available to customise denim jackets through their own unique craft.

Please see the artists and dates below:
23 September – Seth Pimentel offering illustration (Instagram: @african_ginger)
30 September – Sakhile Cebekhulu offering screen printing (Instagram: @beingsash)
07 October – Rina & Dimo of Rich Factory sewing African prints (Instagram: @richfactory)

ENDS

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