In conjunction with the commemoration of the Sexually Transmitted Infections (STI)/Condom Week, 10-16 February 2017, Durex seeks to promote and advocate for improved sexual health by closely aligning to initiatives such as the Government’s Millennial Goals and further strengthening the need for properties like the Global Sex Survey (GSS).
Durex has named this year, Happy Valentine’s Year because while Valentine’s Day celebrates all lovers, everyday should be Valentine’s Day with Durex. Its campaign, #365DaysofLove focuses on a year of love and safe sexual practices.
Through the GSS, Durex has been able to investigate and closely explore new sexual trends, behaviours and the detrimental miseducation among many young people. With the 2017 release of the study which surveyed 33 000 people from 42 countries including South Africa, Durex found that there is a rapid decline in condom usage. 19% of South African respondents were between the ages of 18-24, known as Generation Z.
Additionally, the survey found that a quarter of 18-24-year-olds lost their virginity under the age of 16, contributing to the concerning numbers of teenage pregnancy in the country. For the last five years, Durex has remained committed to the responsible delivery of sexual health resources to schools, nationally through its CONNECT-ED initiative.
The initiative aims to educate high school learners (Grades 8-12) on the prevention of HIV/AIDS, sexual abuse and sexual health. The programme seeks to empower learners to make better decisions related to their sexual health, and empower educators to provide better support to learners in school and by empowering educators by aiding them with sexual education material such as the CONNECT-ED Buddy.
“CONNECT-ED advocates for abstinence first, alternatively, safer sexual practices among the youth, encouraging a positive change in sexual behaviour. Using the CONNECT-ED Buddy which is an online advisor, learners are counselled on matters related to their sexual health with anonymity and confidentiality,” said Tlaleng Mofokeng, the founding member of the Durex Global Advisory for Sexual Health and Wellbeing (GABSHW).