Lacoste drops its iconic crocodile logo to spotlight ten of the most endangered species on the planet In partnership with International Union for Conservation of Nature, Lacoste has swapped its green crocodile for Sumatran tigers, porpoises, rhinos and gibbons, to name a few.
The crocodile is leaving its iconic spot to 10 threatened species through a partnership with the International Union for Conservation of Nature. The number of polos produced for each series corresponds to the remaining population sizes in the wild. By buying one of the 1775 polos, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide. Available only in some European countries and in the US – Link in bio. #LacosteSaveOurSpecies