Women in 2018 are orchestrating bigger, bolder moves and making their voices heard with a feminine flair that has the nation and world at large energized. This year Sta-Sof-Fro is at the forefront making sure women in Mzansi are embracing who they are, with confidence. A movement that celebrates the #versastyle* woman, Wear You is a meeting of the minds of women from all walks of life, with one thing in common- they are real women living in the real world.
Sta-Sof-Fro has hand-picked 12 leaders in various industries to share their personal experiences, truths and narratives as a woman in an ever-changing world. The sessions, aimed at motivating and empowering, will see these influentials share tips, insights and life experiences in a three-part interactive soiree of substance, the salon seminars.
In an effort to give back to loyal consumers, Sta-Sof-Fro has undertaken to break stereotypes and create a dynamic dialogue that allows the versastyle woman to embrace their personal journey’s and truths, reminding all that it’s ok to #WearYou. With a complete hair care range that covers the vast majority of hair and beauty needs – from hair treatments and aftercare to skin care – the Wear You campaign is an extension of what the Sta-Sof-Fro ethos stands for. The leading ladies in the campaign include financial expert, health and fitness influencers, entrepreneurs and professionals.
Distributed by: Offlimit Communications PR