PUMA launched Run The Streets in 2017 with megastar The Weeknd as the global face of the campaign, with South African influencers Mashayabhuqe KaMamba, Nasty C, Gigi Lamayne, Das Kapital and Nonku Phiri featured in the local campaign which won an award at the international CICLOPE Festival in Berlin.
For the second video in the local leg of the PUMA Run The Streets campaign, legendary rapper, engineer and producer Nasty C shares his story of “hustle” and how he has got to where he is today. “I started making music when I was 9 years old. Hustle mentality is just within me,” he says. Nasty C sports the latest RTS drop, TSUGI NETFIT v2. Watch the video below:
The campaign features videos of these innovators exploring their hunger to create, to reinvent and challenge boundaries, as well as the hours spent developing their talent and perfecting their skills.