Midem, home to the global music community, today announces the launch of its High-Potential Markets Programme designed to assist music professionals from around the world by encouraging business development and the discovery of new talent.
The new initiative aims to foster bilateral exchanges between international and national music executives and sectors in order to facilitate the structuring and professionalization of the high-potential markets. “Africa has incredible wealth in terms of musical talent and diversity of musical styles but the continent currently represents just 2% of the world music market, ” comments Alexandre Deniot, Director of Midem. “As the home of the global music community, Midem is committed to supporting the development of the international music sector and that includes providing African artists and music companies with a platform to reach more fans and generate new revenues. We look forward to welcoming them to Midem in 2018 and beyond.”
The African Forum is organised by Midem in association with TRACE, the leading pan-African music media network.
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