According to The Drinks Business (2017), leading online retailer, Amazon UK has seen a robust 212% growth in sales this year as consumers in the UK are embracing the bag-in-box wine trend. This global trend has been compared to the cork to screw cap movement, which leads to screw caps being accepted worldwide as a good quality, convenient packaging option for wine.
South African consumers are becoming aware of the benefits of boxed wine and following the trend, leading to an increase in local boxed wine sales. “We’ve seen a significant 34% growth in sales for the Drostdy Hof 3-litre bag-in-box wine compared to the previous financial year,” says Frans Booysen, Marketing Manager of Accessible Wines at Distell.
Benefits of bag-in-box wine:
- It can be taken to festivals where glass is not allowed
- It can be transported to any occasion with ease – instead of having 4 bottles, you have a 3L pack
- It takes up less space in the fridge
- It allows for more to share with friends and the no fuss tap makes pouring easy
The Drostdy Hof 3-litre pack is ideal for outdoor entertaining and shared moments with friends and family.