South Africa: 4th STREET Wines is proud to announce a partnership deal with Ndalo Pictures, as the headline sponsor for the first ever Project Runway South Africa production. The local version of the hit U.S. reality television series – now in its seventeenth season – will be gracing our screens in July 2018, on DSTV’s Mzansi Magic.
Dè-Mari Shaw, 4th STREET Brand Strategy Manager says, “We are really excited about the brand’s foray into TV sponsorships, as well as partnering on a South African production first. 4th STREET drinkers are fashionable and influential.
They strut their stuff every day, on the way to work, at a weekend shisanyama or on a night out on the town. As groups of friends, the city is their playground and they live life with a sense of fun and sophistication. With this Project Runway sponsorship, 4th STREET, the easy-drinking wine, connects high street to our street, making the runway more accessible to this urban chic set.