As a high energy brand, Budweiser is found in celebration and parties all around the world. Brewed longer for a smoother taste, it is a beer that won’t hold you back. An inspirational brand that feels larger than life and flourishes on the international stage. The arrival of Budweiser in South Africa could not come at a better time, as the brand takes up its 32nd year as the official, and therefore exclusive, beer of the 2018 FIFA World Cup.
“We are tremendously excited that South Africans are now able to enjoy this beer; a true global icon and
one of the most valuable beer brands in the world distributed in 73 countries and now including South
Africa,” says Alastair Hewitt, Brand Director for Budweiser at SAB and AB InBev Africa
This week, AB InBev unveiled its new global campaign, “Light Up the FIFA World Cup™,” which encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energizing fans as they watch and celebrate their favourite players, moments and teams throughout the tournament. Major highlights of the campaign include global advertising featuring the largest beer delivery to date, the deployment of eight million noise-activated Red Light Cups that light up in response to fan cheering, and a variety of integrated experiential, digital and social programs launching in more than 50 countries.
The brand is also giving South Africans a chance to win 30 tickets to the games in Russia when they purchase 330ml or 660ml Budweiser bottle. And, R2 million in airtime up for grabs if you purchase a 660ml bottle. Budweiser will be teaming up with Hisense and Adidas to host Fanfests in Johannesburg and Cape Town, while fans in Polokwane and Durban can join in the fun at special Budweiser Hotel Events. Added to this, there will be a number of promoter events hosted at various outlets around the country.