Celebrating Women Changing the Face of the Mzansi Music Scene.

Like a girl” a phrase, that historically represented something negative, has been turned on its’ head over the years and become symbolic of girl power and women’s empowerment in general. Today more than ever, women are going boldly in the direction of their dreams and desires- bulldozing stereotypes with a celebratory feminine flair that cannot be ignored.

Strawberry Lips, a brand synonymous with the women empowerment narrative, has for years been at the forefront of supporting women in the music scene- particularly the club DJ.  What has for decades been a male-dominated profession and industry as a whole, is now morphing- largely due to female DJ’s making their presence known, felt and respected. The rise of female DJs has seen the birth of heavyweights who have, in turn, paved the way for upcoming talents with aspirations within the music field.

Sweet Beats is a monthly online showcase of female DJs- aptly known as the Sweet Beats Sistas. The online showcase will feature DJ’s, well known and upcoming alike – bringing valuable insights and information to aspiring female DJs and inspiration to womankind in general. The movement, aimed at motivating and empowering, will see these influentials share their tips and life experiences in a twelve-part interactive web series.

The Sweet beats Sistas from all over the country, will also host quarterly collaboration events which will be streamed live on social media. Talents from Gauteng, Cape Town and Durban will be coming together to celebrate sisterhood through sound. These leading ladies in the campaign include women from all walks of life with one thing in common- the love for music.

ENDS

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Distributed by: Offlimit Communications PR

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