Boiler Room x Ballantine’s True Music today announce Pretoria, South Africa as one of the stops for True Music Africa, a tour that unearths pioneering, self-starting talent and their stories of doing it for themselves within the underground music scene.
A first for Boiler Room and Ballantine’s, the inaugural True Music Africa has toured South Africa, Cameroon and Kenya. It’s given a platform to some of the freshest talent the continent has to offer, broadcasting their performances to an audience of more than 15 million people around the world, and sharing the artists’ insights and experiences of their local music scene via a compelling documentary series.
Africa, a vast and hugely diverse continent – culturally and geographically – is known for its myriad musical styles. From Gqom to Nairobi nu wave and eclectic afro-fusion, True Music Africa is telling the stories of the varied music scenes sweeping the continent and the key self-starting innovators in each space – all via compelling documentaries and live-streamed parties to bring Africa’s True Music scene to a global stage.