WWF South Africa wants more young people to reconnect with the natural environment. Part of the world’s leading independent conservation organisation, WWF South Africa recently launched its ‘For Nature. For You’ campaign which seeks to remind us all of the central role of nature in our lives.
“We often forget, amid the distractions and busyness of city life, that nature provides everything that we need and enjoy, from food to water to energy,” says Justin Smith, Head of Business Development at WWF-SA. “Nature is critical to our survival and if we want to care for it, as individuals we must first reconnect in our own way.”
As part the ‘For Nature. For You.’ campaign, WWF South Africa has collaborated with some of the biggest names in urban culture, including award-winning hip-hop artist Reason HD who, in collaboration with music producer Instro, has put together a new track for the campaign called ‘Back to the Source’. It will be released on 30 November 2018.
On 30 November, WWF will co-host a sustainably powered rooftop party in Braamfontein, together with YFM, to celebrate nature and all that it gives us. The exclusive evening event will include the filming of a music video for Reason HD and Instro’s new track ‘Back to the Source’, to be directed by I See A Different You. Joined by other artists, entertainers and influencers – such as Da Kruk, DJ Doowap, Siya Beyile, Slikour, amongst others – the event will offer a special connection for those lucky enough to attend.