Following successful launches in cities including Milan, Paris and Berlin, the city of gold is next in line to experience how an expertly crafted cocktail can be as stimulating as a visceral painting. The South African leg of the brand’s global creative takeover is in collaboration with renowned South African fashion designer, Laduma Ngxokolo.
Ngxokolo, who is globally recognised for his distinctive knitwear that demonstrates and celebrates his pride in Xhosa culture, has received numerous global accolades. “I am honoured to have been chosen by Bombay Sapphire as a representative of creativity in South Africa,” he said.
Asked what South Africans can expect from this partnership with Bombay Sapphire, Ngxokolo expressed excitedly that “I am looking forward to seeing how our South African audiences will engage with the many surprises we have in store for them in the next 12 months in terms of creative collaborations, online activations, in trade campaigns, limited edition packs and so much more.