Hip hop artist Reason HD, producer Instro and creative collective I See A Different You (ISADY) have joined forces to create a new smash hit, and it’s inspired by nature. ‘Back To The Source’ is the name of the track, with beats by Instro, lyrics by Reason and music video directed and shot by ISADY. Watch the music video below
The seeds of this creative collaboration were planted in 2017, when Reason and Instro joined WWF for the Journey of Water – a tough three-day hike that traced the path that water takes to reach our taps from the source: nature. “It really inspired me to appreciate where our water comes from, and that nature needs to be celebrated,” says Reason.
“Being a part of this, we realised that the story we need to tell is that we often forget, amid the distractions and busyness of city life, that nature provides everything that we need and enjoy, from food to water to energy,” says Ongama Zazayokwe from ISADY.