Heineken® revealed the climax to its 10th #unmissable moments campaign which is transforming the final into an unbelievable viewing experience for South African football fans – able to share the moment with the legendary Thierry Henry, in the flesh.
Throughout this year’s UEFA Champions League tournament, Heineken® has been delivering unforgettable viewing experiences and #unmissable moments for fans, irrespective of which teams they support. The campaign has also given 24 die-hard fans a once-in-a-lifetime opportunity of a trip to Madrid, Spain to be at the final between legendary teams, Tottenham and Liverpool.
According to Lauren Muller, Marketing Manager for Heineken®, the response to the #unmissable moments campaign by SA football fans has exceeded all expectations.
“This campaign effectively turned Heineken’s media platforms into virtual pitches for local football fanatics to share their passion for the beautiful game,” Muller says, “Thousands of participants used the opportunity to nominate their most memorable moments throughout the tournament, ultimately helping Heineken® to select the top nine #unmissable moments.”