House of Vans announces its latest destination arriving to Johannesburg, South Africa from August 22 – 25, 2019, at 1 Fox, Newtown. Vans will revolutionize the building into a cultural hub celebrating art, music, action sports and street culture bringing the Vans “Off The Wall” spirit to life. With an array of curated programming free to the public, this unique pop-up experience will be South Africa’s biggest House of Vans experience to date.
“Johannesburg is known for its cultural diversity and has strong roots in art, music and skateboarding,” says Warren Talbot, Vans Marketing Manager, South Africa. “House of Vans is the physical manifestation of the Vans brand and this is a great opportunity for our consumers to immerse themselves into our brand pillars.”
The House of Vans Johannesburg pop-up will kick-off Thursday, August 22 with a line-up of acts, some which include Gemini Major, Ray Barbee, PATRICKxxLEE and Gina Jeanz. Throughout the weekend, House of Vans will showcase several local musical talents from across the country including the likes of Desmond and The Tutus, Bye Beneco, Marena Leraba, Riky Rick, DJ Speedsta, Stilo Magolide, Batuk and DBN Gogo. Two international acts are set to headline the mainstage on both Friday, August 23 and Saturday, August 24.
Those attending House of Vans Johannesburg will also see some of the country’s most creative talents with a curated Community Market hosting the likes of DEAD. Clothing, Baseline, Khaya Records, Sk8 Shades, Sealand and Roastin Records, where they will showcase and retail their artistic ingenuity, and connect with event guests. Attendees can also expect flash tattooing from Palm Black and a barbershop pop-up from Legends Barbers among the many experiences available at the event.