Samsung announced its headline sponsorship of the latest in Cassper Nyovest’s famous FillUp series of concerts. This December, Samsung will be firmly behind the popular hip hop star, in the Royal Bafokeng Stadium in Rustenburg, as he once again raises the bar for South African artists. Cassper Nyovest’s Fill Up concert series is the most successful hip hop focused event in Africa.
This is seamlessly aligned to Samsung’s position as the most loved brand in South Africa in the Sunday Times Top Brand survey, for the 7th year in a row. Additionally, the show’s innovative stage design and production has set the standard and influenced major artists worldwide.
“Cassper is a pioneer intent on blazing new trails. He is the perfect epitome of Samsung’s brand ethos ‘Do What You Can’t”, says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.