Pandora Teams up with Pandora Muses to Celebrate 20 Years of Collecting

Two decades after Pandora launched its iconic Pandora Moments bracelet, the brand celebrates 20 years of collecting with Voices of Pandora, an international activation that will see consumers, Pandora super fans and Pandora Muses talk about the meaningful charms that represent their memorable firsts. The Pandora Muses, a global collective of inspiring women, reflect on how jewellery helps them tell their stories through style.

“Charms can capture the magic and nostalgia of a first-time experience,” says artist Tasya van Ree, who recalls early activities that fuelled her creativity, such as doodling and getting her first tattoo. Model and activist Halima Aden looks back on her own memorable firsts, from winning a gold medal for a grade school speech to becoming her town’s first Muslim homecoming queen. “I collect charms that symbolise important moments on my journey,” she says.

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