Timberland Announces Bold Goal for Products to be Net Positive by 2030

In a bold move to address the environmental impact of the fashion industry, Timberland today announced a goal for its products to have a net positive impact on nature by 2030 — giving back more than it takes. Given Timberland’s outdoor heritage and longstanding commitment to protect nature, the brand is turning to nature for inspiration, driving innovation through regenerative agriculture and circular design.

In pursuit of its net positive vision, Timberland has set two specific, measurable goals to achieve by 2030:

  • 100% of products to be designed for circularity, and
  • 100% of natural materials to be sourced from regenerative agriculture 

The environment today is in a degraded state. As a fashion brand, we are part of the problem,” said Colleen Vien, director of sustainability for Timberland. “For decades Timberland has worked to minimize our impact, but it’s time to do better than that. Imagine a boot that puts more carbon back into the land than was emitted during production. By following nature’s lead, and focusing on circular design and regenerative agriculture, we aim to tip the scales to have a net positive impact – to go beyond sustainability and help nature thrive. We are incredibly excited about this journey, and hope to inspire the industry as a whole to work together and change the trajectory of our collective future.”

Through circular product design, Timberland strives to achieve zero waste, working toward zero impact. By sourcing all its virgin natural materials through regenerative agriculture, the brand believes it can push past net zero and have a net positive impact on nature.  

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