Spanish fashion brand Desigual, founded in Barcelona in 1984, has opened its first South African store in Sandton City Shopping Centre. Created with the aim of “dressing people, not bodies”, Desigual is famous for the individuality and unique character of its creations, which aim to bring authenticity to those who want to be 100% themselves and express their most creative side.
The collections are made up of colourful and unapologetic garments that exude non-conformism, rebelliousness and optimism, essential traits of the Desigual DNA.
Desigual has a presence in 92 countries with a network of close to 500 stores that operate through an omnichannel model, a model that responds to the brand’s commitment to staying close to the consumer at all times, whenever and wherever they are, and regardless of the channel they choose to shop through. This decentralised geographical management allows the brand to serve customers all over the world as swiftly as possible.
Desigual currently has three branded stores in Egypt and one in Tunis. The company initially came to Africa with the opening of its store in Egypt (Citystards Shopping Mall, Cairo) in 2010.