A brilliant new partnership between Red Carpet Creative and international broadcast partner, Travel Africa Network, sets out to reshape the media landscape, leveraging a global audience to reboot the travel and tourism industry throughout SA and Africa. This collaboration between Red Carpet CREATIVE (RCC) – a PR, marketing and production agency for the luxury travel and hospitality sector, and Maggie Mutangiri, the Founder and Director of Travel Africa Network, was initiated earlier in 2020.
The collab offers a 360-degree inter-continental marketing approach, with real-time audience interactivity. Geared towards local and international travel audiences, the broadcast business model with editorial-digi-commerce integration aims to reboot brands with a stronger bounce-back and global footprint. Their goal being to drive the rise in sustainable tourism, wildlife conservation, and economic SME stabilization.
“Africa has so many stories to tell. A continent rich in natural wildlife, culture, and undiscovered experiences. We will be showcasing the best this beautiful country and continent have to offer, highlighting its people, places, and natural wonders. Giving Africa a platform to tell its story to the world.” Notes RCC Founding Director, Jade Allen.
The March 2021 launch of the Travel Africa global broadcast TV channel will deliver content to 135+ million homes and hotels across Europe, Middle East, and North Africa; covering everything from African culture, to gastronomy, the best places to travel and stay, and destination documentaries. A subsequent partnership has been forged with DSTV’s Spice TV, covering broadcast throughout SA and Africa with an additional 14 Million daily viewers.
Through extensive experience and benchmarking tactics, Crous’ experience covers all industry facets, from media relations and marketing, to graphic design, social media, website development, market research and event management.
As Allen, Crous and Mutangiri draw on their team of presenters, production specialists, travel agents, content producers, magazine partners, travel journalists and influencer affiliates, this power trio offers an all-embracing marketing and publicity solution for travel and tourism establishments, enterprises, and industry at large.