Since the dawn of the multi-million Rand brand partnership with the Supa Mega, AKA, CRUZ Vodka had set its eyes on bringing another partner to join the family, aiding its agenda to build an opulent, connected but inclusive and well-represented culture around the CRUZ brand. Now, springing out of a thundering Winter comes a true celebration of new perspective and collaboration – a new long-term brand partnership between CRUZ Vodka and Nomuzi Mabena, more fondly known as MOOZLIE.
This relationship has been years in the making with MOOZLIE as a loyal friend of CRUZ, becoming a staple on the brand’s exclusive, star-studded SA Fashion Week party guest list.
MOOZLIE has cemented her presence as a formidable force reigning as a rapper, fashion designer, model, creative, mogul – not only within SA Hip Hop, but other industries too. Apart from her many titles, she has also earned the respect amongst her peers as an authentic voice for the culture.
Her story is filled with chapters on how she’s used her time & talent to smash glass ceilings, specifically within the hip hop industry. In an effort to clear the runway and lead the femme-powerment movement, this young and determined woman is undoubtedly well-equipped to build a culture around the CRUZ brand that is as rich, as dynamic and as empowering as the vodka the brand makes.
“This is like a full circle moment for me. A seed planted over many years has finally blossomed. Cruz Vodka is one of the most forward-thinking brands I’ve ever worked with. From what the team have been able to achieve with AKA to all the exciting things we’ve got planned with Manhattan Blossom, I appreciate that this brand respects the influence & creative genius artists bring to the table. I have no doubt this will lead to more music, more good times, more milestones & more success for the whole team.” Moozlie expressed.
Deemed a brand partner, MOOZLIE will work with the CRUZ brand team to represent and build CRUZ Manhattan Blossom. The terms of the agreement are set for a long-term business relationship with MOOZLIE set to earn her share in the vodka’s profit split per bottle sold throughout Africa – a rare deal in the South African spirit beverage industry.
The essence of this partnership celebrates a modern-day take on carpe diem, seizing the day & living life in full bloom, – a motto Moozlie has adopted as her own. Moozlie explains:“For me, it’s about not allowing your situation or circumstances to box you. It’s important now, more than ever before, to live life boldly & proudly.”