Lora Muse – Mother & Daughter Boutique Launches Online Store

Lora Muse recently opened its doors in Fourways Mall, Johannesburg. The boutique has now extended its services, so as to allow customers to shop their favourite Lora Muse treats in the safety and comfort of their homes. The boutique’s competitive edge lies in a unique concept to focus on mother and daughter ready- to- wear dressing.

Lora Muse offers sophisticated and versatile looks where daughter draws style inspiration from mother. Lora Muse seeks to be the shopping destination of choice for the modern day and multifaceted African woman, who has a killer sense of effortless flair.

“We’ve recently celebrated 1 month since we opened our doors in Fourways Mall. In this time we’ve actively engaged supporters of the brand, who’ve continuously highlighted safety concerns, as it relates to shopping and roaming around malls amid Covid-19”, says Nonie Mathibe; founder of Lora Muse. 

Whether she’s heading to the boardroom or an event, her fashion choices are refined and chic. She is the first point of stylistic reference for her 7 to 14 year- old daughter. Therefore her preferences are timeless, polished and easy to wear as she seeks to ingrain these style ideals into her daughter’s fashion sense. 

Silhouettes in the debut collection cater for all body shapes. Comfort is key for the wearer. With the Lora Muse shopping experience being extended to an online boutique, the release of the daughter range is soon to follow.
Pricing for the current launch collection ranges from R350 (for purses) to R5 000 (for shoes).

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