The next generation of rising South African hip-hop stars, Costa Titch and Dee Koala, have dropped an epic summer banger, complete with an explosive music video that captures youth spirit culture cues in vibrant, multi-colour. Called We Deserve Bettr, the track sees both artists collaborate to create an electrifying chemistry.
This was partly pure luck: Costa Titch and Dee Koala chose to work with the same trap beat during production – despite working from two different studios and provinces during lockdown. Their collaboration is natural, fiery and displays a maturity to their craft in terms of delivery and narrative.
Both are also talented songwriters.
The music video for We Deserve Bettr, meanwhile, is a roller coaster of raw authentic performances: neon-lit dancers create a kaleidoscope of energy in edgy South African street fashion (showcased by emerging designers like Cultish, Ts & Cs, Deuce Online, Cuffed Boys Club, Malea Garments, 16 Forces, House of Ascid and Furrg) along with influential creatives expressing themselves and their goals, their need to own their worth and define their own future.
“Youth today struggle with the concept of money, especially in managing their funds. They are not actively serviced by banks to be empowered nor to build a legacy and it will affect our generation deeply if nothing is done about it,” says Costa Titch referring to the song’s lyrics which speak to having a poor credit score and how the youth remain invisible to the financial system.
Says Dee Koala: “As an independent artist with my own vision, it’s important that I am financially able to work on projects and be in a position to take care of my family. So this track is about betting on myself and knowing that the power is in the hands of the youth. We have a voice, a community and purpose to create a better future.”