Following the September debut collaboration, Vans, the original action sports brand, and The Museum of Modern Art (MoMA) are proud to launch a second installment of footwear and apparel. The latest iteration of the Vans and MoMA collaboration takes inspiration from impactful works of art by artists Edvard Munch, Jackson Pollock and Lybov Popova. A diverse selection of work by these artists has been thoughtfully translated onto Vans Classic Footwear and apparel styles that will be available to shop worldwide on November 11.
“Our collaboration with MoMA is a true partnership that involved working together to select both the works and footwear to ensure an authentic connection between the art and the canvas footwear models we chose,” said Angie Dita, Vans Head of Global Footwear Design for Lifestyle Footwear.
Edvard Munch, whose best-known work, ‘The Scream 1895’, captures the “infinite scream of nature” and angst. A print version of this work has been carefully captured on each of the canvas panels of the Vans Era in a repeat pattern that can also be found on the Old Skool backpack, short sleeve tee and pullover hoodie.
Vans and MoMA are proud to come together to instill creative expression and uplift art education through special product this season. The second installment of the Vans and MoMA collaboration will be available globally on November 11 at Vans retail stores and select retail locations where Vans are sold.