Fashion and lifestyle retailer, TFG broke new ground with the launch of its first pure play brand Galaxy & Co. The well-known South African jeweller is now the go to site for young at heart customers offering fresh, youthful collections at accessible price points. Galaxy & Co. is inspired by all things celestial: the galaxy, the zodiac and Africa.
Key collections feature suns, stars and crescent moon symbols, perfect for the stacking and layering trend of combining multiple jewellery pieces to express a customer’s unique style. The addition of Galaxy & Co. to the TFG universe means the group now owns three jewellery brands, with heritage brands Sterns and American Swiss having launched their online stores in August this year.
“Jewellery brings joy and happiness in a year when we need that, so we decided to extend our jewellery portfolio with the launch of a fresh, youthful jewellery brand that is only available online,” said Shani Naidoo, TFG Group Director. “The Galaxy & Co. shopper is a digital native and has no barrier to shopping online, but in time we may introduce bricks stores too.”