YouTube has announced the first round of its Black Voices Class of 2021 winners. 132 creators from the US, UK, Kenya, Brazil, Australia, South Africa and Nigeria have been chosen to take part in the initiative, which focuses on investment in narratives that ‘emphasise the intellectual power, authenticity, dignity, and joy of Black voices’ on YouTube.
The members include beauty gurus, musicians and activists and will be offered seed funding for channel development, support, workshops and training, as well as a networking program to support creators. All going well, YouTube plans to extend the program to more than 500 creators globally through 2023. As YouTube’s music chief, Lor Cohen stated “This is not a flash in the pan. This is about keeping the drumbeat of change alive.” Preach it!