2021 marks the 10th anniversary of the Emerge! Fashion Show. A virtual fashion show will take place during New York Fashion Week, and air on Tuesday, February 16, 2021. The show features top emerging designers during New York Fashion Week. It gives us the greatest pleasure to announce that Sello Medupe of local fashion house SCALO has been invited to present his designs at this prestigious showcase.
The SCALO fashion brand has consistently represented quality and style since being founded in 2009. It is the brainchild of Soweto born Sello Medupe, whose designs are underpinned by passion and creativity, fused with the dynamism synonymous with a typical Johannesburg attitude. That of being modern, sophisticated and futuristic.
SCALO has showcased at Africa Fashion International (formerly known as Mercedes Benz Fashion Week) since 2013. On the international scene the brand presented at Torino Fashion Week, in Turin, Italy in both 2018 and 2019. The brand was also commissioned with designing the first African Barbie Doll outfit that was successfully launched in 2019.
South Africa’s media royalty are regularly spotted in SCALO designs. The list of notable personalities is endless: former Miss SA; Ntando Kunene (at the Miss Universe pageant), Cassper Nyovest (at the MTV Africa Music Awards), model and reality TV star; Blue Mbombo, thespians; Nandi Madida, Sindi Dlathu, Thembi Seete, Enhle Mbali Mlotshwa and Thando Thabethe, award winning musician; Lira, former Miss SA and Miss Universe 1st runner up; Tamaryn Green, and turntable extraordinaire; DJ Zinhle.
The highly anticipated Emerge! Fashion Show which will have a format that follows a live digital experience, will take place at a time when audiences are captive and in need of inspiration, and also where the industry will be on the lookout for top design talent. Each of the five designers selected (two from Africa and three from America) can present a maximum of eight well-constructed, superior quality and cohesive looks.
In addition, each designer will be interviewed by Dionne Williams who is the creative genius behind Emerge! Fashion Runway Show. The interview will play across Emerge! social media. To be discussed is each respective designer’s story, designs, as well as the upcoming fashion show. The SCALO interview takes place this evening (Wednesday, 10 February 2021), at 12 noon, Chicago time- central standard time, which is 8pm central African time.