The Engineering Behind the Nike Joyride

Nike Joyride joins Nike Air and Nike React as the latest proprietary innovation within the company’s diverse array of cushioning platforms. Joyride is engineered to help keep legs fresh by delivering a personalized underfoot experience with great impact absorption in a surprisingly light, energy-returning package. Joyride is the result of intense, iterative trialling. One hundred […]

Japanese Mayor Sends Letter To Kim Kardashian Over ‘Kimono’ Shapewear Line Name

Following Kim Kardashian’s controversial naming of her new Kimono shapewear line, a Japanese mayor has responded by issuing an open letter to the reality star, urging her to “reconsider” the seemingly culturally insensitive name.  Directing the note to “Ms. Kim Kardashian West” of Kimono Intimates, Inc, Kyoto mayor Daisaku Kadokawa called the kimono “a fruit of craftsmanship […]