Rihanna Turns Up The Heat With The Fourth Season of FENTY PUMA by Rihanna

Global sports brand, PUMA, and FENTY Creative Director, Rihanna, turn up the heat in Spring-Summer ’18 with the introduction of the fourth season of FENTY PUMA by Rihanna. Two worlds collide with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a […]

G-STAR Raw and Jaden Smith Join Forces to Raise The Bar in Sustainability

G-Star RAW and Jaden Smith have announced a partnership to create a sustainable denim collection launching F/W 18. Coming off the back of the denim brand’s release of their most sustainable jean ever in S/S18, this collaboration sees two partners unite over their commitment to design innovation and a sustainable future. Jaden was welcomed to […]

Nike is Re-thinking Sneakers for Women

For more than 40 years, Nike has served female athletes. This effort includes supporting barrier-breaking athletes, from rebel runner Joan Benoit Samuelson (the first woman to claim marathon gold) to record-setting tennis great Serena Williams (owner of 23 major titles). Countless other star athletes have also reached the pinnacle of their sport with Nike — on the basketball court, […]