This New Women’s Silhouette Brings Modern Elegance to Air

A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia. The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with […]

A First Look at Anatomy’s Collaboration with DEAD

Anatomy, Johannesburg’s pre-eminent sneaker store situated in the culturally-rich, inner-city district of  Braamfontein, has collaborated with iconic South African street brand, DEAD. The exclusive Anatomy x DEAD. collaboration, plus Anatomy’s very first apparel collection, will be available in-store and online (anatomystore.co.za) from 6pm South African time on Thursday, 7 December 2017. Anatomy opened its doors in July 2015 with […]

Puma Making Tracks With All-New Platform Trace

Global Sports Brand PUMA further enriches its women’s offering with the introduction of the all-new Suede Platform Trace. Continuing on from the highly successful PUMA Platform, the Trace features a stacked midsole placed atop an all-new rugged gum outsole, elevating the style to new heights. Drawing inspiration from the PUMA Suede, this silhouette shares DNA […]

Nasty C to Launch his Redbat Range at Sportscene Canal Walk Store Opening

As the leader in urban street style fashion and sneaker culture in South Africa, Sportscene has over 20 years of experience in street fashion and sneaker-wear. Who better to partner up with than with one of SA’s finest hip hop talents, Nasty C. Over the years Sportscene’s own brand Redbat has become even bigger and continues […]