Sneaker Exchange Celebrates Five Years

Africa’s largest sneaker expo, Sneaker Exchange (SXC), will be commemorating its fifth anniversary by hosting EA SPORTS’ FIFA star Alex Hunter.  Nigerian-born actor Tomiwa Edun lends both his voice and visage to the character of Alex Hunter, a much-sought-after fictional soccer player in the EA SPORTS FIFA video game franchise. As the character Hunter, Edun […]

WWF South Africa and Local Celebs Collaborate For New Campaign

 WWF South Africa wants more young people to reconnect with the natural environment.  Part of the world’s leading independent conservation organisation, WWF South Africa recently launched its ‘For Nature. For You’ campaign which seeks to remind us all of the central role of nature in our lives. “We often forget, amid the distractions and busyness […]

Meet The Next Generation of Athletes Running Johannesburg

They are young, they are ambitious and they run Joburg. Meet the next generation of young athletes who are set to disrupt Jozi’s running scene in collaboration with Nike. Fearless and independent, the eight handpicked athletes are carrying on the journey started in the short film, Born to do this, which celebrates Olympic and World Champion Caster Semenya. […]

BOILER ROOM X BALLANTINE’S True Music Africa Returns to South Africa

Boiler Room x Ballantine’s True Music today announce Pretoria, South Africa as one of the stops for True Music Africa, a tour that unearths pioneering, self-starting talent and their stories of doing it for themselves within the underground music scene. A first for Boiler Room and Ballantine’s, the inaugural True Music Africa has toured South […]

The Bacardi Holiday Club Lineup Just Got Much Hotter!

And it’s not just the ultimate Bacardi house party – it’s ON THE HOUSE – with your food, drinks and entertainment all included in your ticket price. Bacardi Holiday Club’s next phase of artists including Ms Cosmo, Bhibo, Boniswa, 2 Lee Stark, Chuck Tailored, DBN Gogo, Olwee, DJ Spontaneous and Davve Beats, who join powerhouses DJ Speedsta, Yung Swiss, Heavy […]