LEVI’S® X SOL-SOL Customisation Project

Levi’s® recently embarked on a customisation project with local label SOL-­SOL to create a limited-­‐edition unisex collection. The collection is made up of a black Trucker jacket, a stonewashed Trucker jacket and stonewashed 501® bottoms with only 50 units available of each style. Combining SOL-­‐SOL’s popular graphic motif “Destroy Today” with the iconic Levi’s® style this collection illustrates Levi’s® interest in local emerging labels. The Levi’s® X SOL-­SOL Customisation Project launches today,  Wednesday, 29 November 2017 and will be stocked at the Corner Store in Cape Town and Dipstreet store in Johannesburg. ENDS ______________________________________________________________________________

Levi’s 50th Anniversary of the Original Denim Jacket

On Thursday night, 28 September Levi’s® celebrated the 50th Anniversary of the original denim jacket. Held at the Levi’s® pop-up Tailor Shop in trendy Braam, Johannesburg, the night was centered around customisation and guests got to create their own cocktails, build burgers as well as customise their favourite Levi’s® denim jacket with the help of […]

STYLE DIARY: LEVI’S® X THE SARTISTS

In the spirit of customisation and collaboration, Levi’s®South Africa show off their pioneering spirit by collaborating with the progressive creative collective, The Sartists. The faces and storytellers behind the Jozi–‐based collective are Andile Buka, Kabelo Kungwane, Wanda Lephoto and Xzavier Zulu, all like–‐minded youths on a mission to challenge ideas in modern society and take […]