Getting space-age swagger onto the streets, sports brand PUMA is introducing the all-new RS 9.8 sneaker pack. Inspired by new frontiers and galaxies, by people who defy societal rules and the laws of physics, the kick enters new realms with its aerodynamic simplicity. A nod to Human’s growing interplanetary aspirations, the name RS 9.8 speaks to […]
As worn by South African rapper, songwriter and record producer Nasty C who scooped major awards including Best New Artist at the Metro FM Music Awards, making him the perfect fit for the RS-X Trophies. Built with RS technology on the midsole, the bulky silhouette with mesh and textile upper is stylishly decked with leather overlays. […]
In what is another success for the African music industry, Apple Music’s A-List: African Music playlist is featuring a one-hour special which highlights the continent’s hottest artists including Universal Music artistes Wurld, Nasty C and Sho Madjozi. WurlD is a Nigerian-American Fuji-pop artiste whose sounds blend the best of traditional Yoruba Fuji sounds with alternative […]
Top local artists, from across the musical spectrum, have lent their support for the launch of Spotify in South Africa by appearing in its first above the line marketing campaign. Popular talent including; AKA, Black Coffee, KO, Brenda Fassie, Distruction Boyz, Shekinah, Zahara, Nasty C, TKZEE, Tellaman, Ricky Rick, Ray Dylan, Mi Casa, Kwesta and Karen […]
PUMA launched Run The Streets in 2017 with megastar The Weeknd as the global face of the campaign, with South African influencers Mashayabhuqe KaMamba, Nasty C, Gigi Lamayne, Das Kapital and Nonku Phiri featured in the local campaign which won an award at the international CICLOPE Festival in Berlin. For the second video in the […]
PUMA launched Run The Streets in 2017 with megastar The Weeknd as the global face of the campaign, with South African influencers Mashayabhuqe KaMamba, Nasty C, Gigi Lamayne, Das Kapital and Nonku Phiri featured in the local campaign which won an award at the international CICLOPE Festival in Berlin. Last year, the focus was on […]
Arcade Content’s Kyle Lewis took some time out of advertising to direct Sebentin (Haters), Zakwe’s eye-popping new music video featuring Cassper Nyovest and Musiholiq. Nasty C’s Bad Hair, Kyle’s previous music video for Mabala Noise, topped the Apple Music charts and won a string of accolades, including the highest award in the music video category at this year’s […]
As the leader in urban street style fashion and sneaker culture in South Africa, Sportscene has over 20 years of experience in street fashion and sneaker-wear. Who better to partner up with than with one of SA’s finest hip hop talents, Nasty C. Over the years Sportscene’s own brand Redbat has become even bigger and continues […]
With less than a week to go, Sportscene together with promoter the 6th Ave Group today announced the inclusion of acclaimed local act AKA on the star studded line-up for the first annual CAPSULE FEST taking place in Johannesburg this Saturday. The festival will also feature headliners American platinum-selling hip hop artist A$AP Ferg and SA superstar Nasty C and pretty boy rapper […]
Massiv Metro producer, Azizzar, recently proclaimed that 21-year-old rapper and producer Luna Florentino would be the next young South African rapper to blow up. Azzizar famously predicted Nasty C and Cassper Nyovest’s rise to the top of the local industry and it looks like she’s found the next superstar. Earlier in the year, DJ Switch, […]
