Nike is Re-thinking Sneakers for Women

For more than 40 years, Nike has served female athletes. This effort includes supporting barrier-breaking athletes, from rebel runner Joan Benoit Samuelson (the first woman to claim marathon gold) to record-setting tennis great Serena Williams (owner of 23 major titles). Countless other star athletes have also reached the pinnacle of their sport with Nike — on the basketball court, […]

NIKE Turns Zoo Lake Into City of Gold’s Number 1 Basketball Spot

As part of Nike’s commitment to developing the sport of basketball and inspiring future athletes in South Africa, the brand has rejuvenated one of the country’s original B’balling battle grounds– the Zoo Lake basketball courts. For the first time in Africa, Nike has turned iconic local courts into a magnificent artwork, echoing projects such as the Nike Hyper Court campaign […]

Nike: The Autumn 2016 Tech Pack Collection

Nike’s Autumn 2016 Tech Fleece collection re-imagines classic sportswear silhouettes by pairing Nike Tech Fleece with Nike Tech Knit for the first time. The collection’s classic crew and hoodie each feature a Tech Fleece body constructed of a pliable, lightweight layer plush foam situated between soft cotton jersey that traps air to provide warmth, breath-ability, insulation and articulation. The garments’ Tech […]

The Comfort Credo

The 3 key attributes Nike sportswear designers look at when they design footwear for all-day wear comes together in Nike Roshe Two. “Flexibility doesn’t always equate comfort. It is more complicated than that,” states Dylan Raasch, lead designer of the Nike Roshe Two and its predecessor, Nike Roshe One, which championed an only-what’s-necessary philosophy that […]