Yesterday, Nike launched its new running shoe, the Nike React with the React Squad featuring Caster Semenya , Lukas Hogberg, Michael Johnson, Zeina Nasser, Reece Prescod and Dina Asher-Smith. The Nike React is a new, Nike-only, proprietary technology making the shoe 5% lighter, 11% softer and offers 10% greater energy return. It has over 17,000 miles […]
Nike Battle Force Joburg culminated in an epic show of basketball, dance, DJ beats and rap bars at the Zoo Lake courts on Sunday. Hosted by Scoop Makhathini and Loot Love, the battles were the ultimate celebration of sport and creativity as athletes and artists from all corners of the city arrived to compete. …👑🌻 📸: […]
As part of Nike’s commitment to developing the sport of basketball and inspiring future athletes in South Africa, the brand has rejuvenated one of the country’s original B’balling battle grounds– the Zoo Lake basketball courts. For the first time in Africa, Nike has turned iconic local courts into a magnificent artwork, echoing projects such as the Nike Hyper Court campaign […]
This year marks the 35th anniversary of the iconic Nike Air Force 1 – the world’s most recognisable sneaker born on the hardwood floors of the basketball court. In honour of this, Nike is bringing an all new event to the concrete jungle of Johannesburg. Battle Force Joburg kicks off this weekend with competition and creativity igniting […]
Nike’s Autumn 2016 Tech Fleece collection re-imagines classic sportswear silhouettes by pairing Nike Tech Fleece with Nike Tech Knit for the first time. The collection’s classic crew and hoodie each feature a Tech Fleece body constructed of a pliable, lightweight layer plush foam situated between soft cotton jersey that traps air to provide warmth, breath-ability, insulation and articulation. The garments’ Tech […]
“Out of Many, I Am 1” is a short film exploring the lives of creative women in South Africa featuring professional dancer and choreographer Tarryn Alberts (better known as BOOM BOOM), TV personality Loot Love and illustrator Karabo “Poppy” Moletsane.
The 3 key attributes Nike sportswear designers look at when they design footwear for all-day wear comes together in Nike Roshe Two. “Flexibility doesn’t always equate comfort. It is more complicated than that,” states Dylan Raasch, lead designer of the Nike Roshe Two and its predecessor, Nike Roshe One, which championed an only-what’s-necessary philosophy that […]
It’s been nearly three decades since the Air Max 1 debuted visible Air, a radical technology that transformed footwear design and incited a franchise so strong as to merit an annual celebration. Today, the silhouette marks another milestone: it pairs with transformative Nike technology, Flyknit, to form the Nike Air Max 1 Ultra Flyknit, the lightest Air […]