This New Women’s Silhouette Brings Modern Elegance to Air

A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia. The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with […]

Meet The Next Generation of Athletes Running Johannesburg

They are young, they are ambitious and they run Joburg. Meet the next generation of young athletes who are set to disrupt Jozi’s running scene in collaboration with Nike. Fearless and independent, the eight handpicked athletes are carrying on the journey started in the short film, Born to do this, which celebrates Olympic and World Champion Caster Semenya. […]

First Look: Meet The NIKE Zoom Peagasus Turbo

Nike has revealed its latest running silhouette, with an upgraded Turbo version of the Zoom Pegasus sneaker. The update comes in response to feedback from elite runners — including Eliud Kipchoge — with new features added to improve the silhouette. The Nike Zoom Pegasus Turbo is similar to other Nike sneakers — notably the Zoom Vaporfly Elite and 4% — due to its use of […]

Manthe Ribane Unveils The New Nike Pegasus 35 – Designed Specifically For Women

Soweto-born performance artist, designer, musician and muse – Manthe Ribane – unveiled the latest Nike innovation, designed specifically for women at a meeting of creative and artistic minds at Nirox Sculpture Park on Saturday, 19 May. The South African style award winner and original member of the city’s first run crew, teamed up with the performance […]

Nike is Re-thinking Sneakers for Women

For more than 40 years, Nike has served female athletes. This effort includes supporting barrier-breaking athletes, from rebel runner Joan Benoit Samuelson (the first woman to claim marathon gold) to record-setting tennis great Serena Williams (owner of 23 major titles). Countless other star athletes have also reached the pinnacle of their sport with Nike — on the basketball court, […]