Nike c/o Virgil Abloh “Athlete in Progress” Collection

The Nike c/o Virgil Abloh “Athlete in Progress” collection salutes the unbreakable confidence held by runners. The international running community embraces the power of self-belief, consistent from the unprecedented marathon performances of ’84 through the continued efforts to break boundaries in ’19, and in every fight for a personal best or world record. While times […]

How to Get the Nike Air Max 720

The Nike Air Max 720 unit is the tallest Airbag in history. It’s also the latest achievement of Nike’s Air Manufacturing Innovation team. The resulting shoe, however, is testament to how that group works collaboratively with other facets of Nike design. From colour to materials, there’s beauty in a synergistic approach. “For example, colour needs to strike a balance between […]

A Glimpse of the Latest Nike Tech Pack Collection

A glimpse of the latest Nike Tech Pack Collection reveals the familiar (jackets and sweatpants that provide warmth via a modern take on fleece and knit) and the unfamiliar (layering pieces including sports bras, crop tops, tights and more). Evolving beloved running and training silhouettes within the collection nods to the future of apparel design […]

This New Women’s Silhouette Brings Modern Elegance to Air

A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia. The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with […]

Meet The Next Generation of Athletes Running Johannesburg

They are young, they are ambitious and they run Joburg. Meet the next generation of young athletes who are set to disrupt Jozi’s running scene in collaboration with Nike. Fearless and independent, the eight handpicked athletes are carrying on the journey started in the short film, Born to do this, which celebrates Olympic and World Champion Caster Semenya. […]

First Look: Meet The NIKE Zoom Peagasus Turbo

Nike has revealed its latest running silhouette, with an upgraded Turbo version of the Zoom Pegasus sneaker. The update comes in response to feedback from elite runners — including Eliud Kipchoge — with new features added to improve the silhouette. The Nike Zoom Pegasus Turbo is similar to other Nike sneakers — notably the Zoom Vaporfly Elite and 4% — due to its use of […]