Rihanna Turns Up The Heat With The Fourth Season of FENTY PUMA by Rihanna

Global sports brand, PUMA, and FENTY Creative Director, Rihanna, turn up the heat in Spring-Summer ’18 with the introduction of the fourth season of FENTY PUMA by Rihanna. Two worlds collide with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a […]

PUMA Celebrates International Women’s Day by Using Their ‘Do You’ Platform

To celebrate women, PUMA has united female rebels, leaders, athletes and activists around the power of doing. From fighting bullying to inspiring the next generation of ballerinas, a group of PUMA ambassadors will demonstrate female strength in all forms. This March, uncompromising and unapologetic women take centre stage in a series of stories to share […]

Puma and Shantell Martin Unveil Debut Collection

This Spring-Summer ’18 sees Global Sports Brand PUMA collaborate with internationally- acclaimed British-born and New York-based visual artist, Shantell Martin. Known for her stream-of-consciousness drawings and light projections, Martin combines the whimsical and autobiographical, bridging the gap between fine art, performance art, and everyday life. The debut of the all-new PUMA x SHANTELL MARTIN collection […]

Cara Delevingne Wears PUMA’s Latest Women’s Shoe The MUSE ECHO

Global Sports Brand PUMA ushers in Spring-Summer ’18 with the continuation of PUMA Women’s ‘DO YOU’ campaign. Inspiring confidence in hearts and minds everywhere, this powerful mantra continues to motivate women to live unapologetically, be their own bosses and embrace their individuality.  The DO YOU campaign encourages women to be confident, motivated, and uncompromising in […]

Puma Making Tracks With All-New Platform Trace

Global Sports Brand PUMA further enriches its women’s offering with the introduction of the all-new Suede Platform Trace. Continuing on from the highly successful PUMA Platform, the Trace features a stacked midsole placed atop an all-new rugged gum outsole, elevating the style to new heights. Drawing inspiration from the PUMA Suede, this silhouette shares DNA […]