PUMA Reaches New Heights With Its Newest Trainer

As the latest addition to the DO YOU family, the Amp XT is made for women who slay doubts and defy the status quo. And of course, there’s no one better to represent the shoe than PUMA’s kick-ass ambassador, Selena Gomez. She is the epitome of a strong woman, defying the standard and proving people […]

Rihanna Turns Up The Heat With The Fourth Season of FENTY PUMA by Rihanna

Global sports brand, PUMA, and FENTY Creative Director, Rihanna, turn up the heat in Spring-Summer ’18 with the introduction of the fourth season of FENTY PUMA by Rihanna. Two worlds collide with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a […]

PUMA Celebrates International Women’s Day by Using Their ‘Do You’ Platform

To celebrate women, PUMA has united female rebels, leaders, athletes and activists around the power of doing. From fighting bullying to inspiring the next generation of ballerinas, a group of PUMA ambassadors will demonstrate female strength in all forms. This March, uncompromising and unapologetic women take centre stage in a series of stories to share […]

Puma and Shantell Martin Unveil Debut Collection

This Spring-Summer ’18 sees Global Sports Brand PUMA collaborate with internationally- acclaimed British-born and New York-based visual artist, Shantell Martin. Known for her stream-of-consciousness drawings and light projections, Martin combines the whimsical and autobiographical, bridging the gap between fine art, performance art, and everyday life. The debut of the all-new PUMA x SHANTELL MARTIN collection […]