As worn by South African rapper, songwriter and record producer Nasty C who scooped major awards including Best New Artist at the Metro FM Music Awards, making him the perfect fit for the RS-X Trophies. Built with RS technology on the midsole, the bulky silhouette with mesh and textile upper is stylishly decked with leather overlays. […]
Global sports brand PUMA announced today season 2 of ‘DO YOU’, produced in collaboration with Teen Vogue. The four-episode docuseries will spotlight members of Teen Vogue’s newly named class of 21 Under 21 alongside PUMA’s #DoYou ambassador, actor and style icon Cara Delevingne. ‘DO YOU’ season 2 premiered today on Teen Vogue’s and PUMA’s YouTube […]
DEFY Luxe, as worn by actress and activist Nomzamo Mbatha, boldly challenges the traditional training shoe design. This new colourway is perfect for mixing and matching athleisure looks, the gold accents will give giving your outfit a more luxurious look. Its unique platform fully supports your movements in the gym but also complements your style […]
Global sports brand PUMA and pop culture’s cola Pepsi® announce an exclusive collaboration that honours 50 years of the iconic PUMA Suede. The anniversary collection has seen the all-time favourite sneakers reimagined in unique iterations by artists, designers and creators. In the latest Suede 50 collaboration, the iconic beverage is getting in on the celebration […]
PUMA reinvents its iconic Fierce silhouette with the new Fierce Slide. A fresh, fun twist to the original design, made not to just look good but perform under pressure. Because the next level is the only level, the Fierce Slide gives women the confidence to push boundaries, whether it’s at the gym or out in the […]
The Thunder wave continues to disrupt as PUMA releases the latest instalment in the sports fashion chunky sneaker range – the Thunder Desert. While the debut Thunder Spectra took on a bold statement with its retro colour blocking and neon pops, the new Thunder Desert comes in a subdued look with a tonal colour scheme that […]
The sneaker of the season is sure to capture the hearts and camera lenses of women everywhere with its feminine yet bold style. Truly in a class of its own, inspiring you to DO only YOU, style yourself however you like and live unapologetically. The Suede Bow is a champion of sweet and sporty. A […]
As the latest addition to the DO YOU family, the Amp XT is made for women who slay doubts and defy the status quo. And of course, there’s no one better to represent the shoe than PUMA’s kick-ass ambassador, Selena Gomez. She is the epitome of a strong woman, defying the standard and proving people […]
Global sports brand, PUMA, and FENTY Creative Director, Rihanna, turn up the heat in Spring-Summer ’18 with the introduction of the fourth season of FENTY PUMA by Rihanna. Two worlds collide with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a […]
From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on the hustle. He takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He’s embodied this throughout his evolution […]
