Liqui-Fruit has launched the new Feel Fully Alive campaign, a movement that celebrates explosive, liquid fruit goodness to make us all feel most alive. This campaign will come to life through the power of music. Two local emerging bands will battle it out and have produced songs that encompasses what it means to Feel Fully Alive. Consumers will have the chance to vote for their favourite with the winning song becoming the soundtrack to the Liqui-Fruit TV ad.
Exceptionally talented artists: Singer Jameel Webster, who teamed up with producer Rowan Blem; and singer Phathiswa Magangane who paired with guitarist James Cross, were selected by Liqui-Fruit to compose a song that will reflect the brand’s rejuvenating campaign.
To create the next summer hit song, the artists spent three weeks at Cape Town’s We Love Jam studios perfecting their song-writing craft under the guidance of industry experts, Hylton Mowday, Arnold Vermaak and Jeremy de Tolly and the result was a selection of music inspired by the brand’s energetic summer campaign.
To be part of the campaign, consumers are encouraged to follow the action on social media and vote for their favorite song, which will be used as the brand’s TV soundtrack.