Keep it Cute With Hello Kitty & PUMA

For over 40 years, fans have been smitten by Hello Kitty. She may only be as tall as five apples and weighs the same as three, but her influence spans the world over, gracing all things ‘kawaii’ since she first debuted in Japan in 1974. The PUMA Suede born in 1968 has long established its iconic status with roots in sport and relevance in the sneaker world. Both Hello Kitty and the PUMA Suede are certified pop cultural icons #ForAllTime.

We’ve seen the Suede get funky, fresh, chic and sporty. Now, we see the silhouette at its cutest. The PUMA x Hello Kitty Suede Classic toebox, tongue, laces, heel and Form-stripe are a radiant red, popping against a Hello Kitty pattern and a chunky white sole.

Everything about the collection, from the red bow-toms to her milk bottle icon, pays homage to Hello Kitty, the little girl from London who loves fresh-baked cookies and Mama’s apple pie. Bold colours, cheeky graphics and fun, intricate details make this offering uniquely endearing.

ENDS

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