CÎROC luxury Vodka today launches its collaboration with Moschino. Set to bring a bold new take on the meaning of modern luxury, the partnership brings together two brands that are united by their distinctively playful approach to fashion. It will include a limited-edition bottle and global event series headed up by Moschino’s creative director, Jeremy Scott and a cast of global influencers, in a true celebration of individual style and fresh approach to vodka.
Ahead of his SS19 catwalk show for Moschino, Jeremy launched the collaboration with some of the world’s hottest fashion influencers who will be joining him throughout the year: Golden Barbie (aka Jasmine Sanders, model), River Viiperi (model), Thando Thabethe (DJ and actress), WizKid (singer) and Cassper Nyovest (recording artist). Together they stopped traffic in Milan with a riot of fun, colour and celebration.
The same squad of style icons join Jeremy not just today in Milan but for the whole year of events. Their diverse talents and backgrounds encapsulate the spirit of the campaign. Like CÎROC and Moschino, they share a unique and daring style. From the slopes to the beach, the partnership will touch down in the world’s hottest destinations.
From the NYE countdown with Golden Barbie in Brazil to Ibizan beach parties with Wizkid, expect celebrations to set the fashion world alight. Each will be custom-built with cocktails and experiences personalised by the hosts. This celebration of customised self-expression is encapsulated by the limited-edition CÎROC bottle, designed by Jeremy Scott, to be revealed this autumn.