PUMA has resurrected the CELL Endura and CELL Venom from the past and reimagined it in black and white, with reflective elements on the upper and signature CELL cushioning technology at the midsole. Originally a training shoe made for high mileage runs, the CELL Endura and CELL Venom arrives in a new context to celebrate 20 years of its history and heritage.
This chunky archive classic is worn by Cape Town rapper YoungstaCPT – real name Riyadh Roberts – who has been unapologetically championing strong cultural messages through his rap since 2010. With 30 plus mix tapes under his belt, a new album called “3T – Things Take Time” and latest song release titled ‘Own 2019’, YounstaCPT is at the forefront at SA street and hip hop culture, making him the perfect fit for the PUMA CELL.
The CELL Endura Reflective will be available from PUMA, X-Trend, Superbalist, Archive and selected retailers while the CELL Venom Reflective will be available from PUMA and Superbalist.