Diesel Celebrates Pride

DIESEL introduces its first-ever capsule collection celebrating all LGBTQ+ genders worldwide. The drop is now available in South Africa… Just in time for Pride month. The designs are easy-to-wear yet impactful at the same time: each item recalls the rainbow motif, interpreting the powerful LGBTQ+ colours as either bands, stripes or lettering.

A majority of the pieces also display an alteration of DIESEL’s D Denim Division logo. The classic icon has been updated with text rendered in the rainbow, and a switch to the phrase “Denim Division” replaced by the word “Pride.”

The Pride capsule features tees, caps, briefs and more. The perfect pieces for a Pride parade, or for lounging at home or poolside—no matter what, each piece exudes vibrancy and self-love

In partnership with its parent company’s Only The Brave Foundation, DIESEL globally has aligned with The Stonewall Inn Gives Back Initiative (SIGBI), the no-profit organisation that supports LGBTQ+ social initiatives worldwide, promoting tolerance and equality. DIESEL and OTB Foundation are proud and honoured to contribute to the cause of The Stonewall Gives Back Initiative, in remembrance and celebration of the 50th anniversary of the Stonewall riots. 

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