For their first official product launch, Halo Heritage is setting quite the benchmark, solidifying their place as innovators and pioneers in the local luxury beauty sphere with an iconic brand and celebrity partnership that is guaranteed to generate buzz: Boity Pink Sapphire — a proudly South African, premium, first-of-its-kind eau de parfum developed in collaboration with actress, musician, entrepreneur and style star Boity Thulo.
Pink Sapphire is best described as an ode to powerful, modern, African queens, making Boity most fitting in her role as partner and muse. “When I met Boity for the first time and hugged her, her energy and essence felt ‘pink’, like the colour of love”, explains Inge Peacock, CEO of Halo Heritage. “Pink Sapphire embodies her bubbly and joyous personality — she’s elegant yet approachable, down-to-earth but sophisticated. Together, we created a signature scent that’s fit for the sensual, feminine, multifaceted woman who is in charge of her destiny”, and there could not have been a far better brand alignment, as creating a fragrance has been a lifelong dream of Boity’s.
According to Boity, “It’s a powerful but elegant fragrance. The top notes that you smell at first are the sugar, the fresh tangerine and wild marigold. After a few moments, you’ll smell the amber, jasmine, and French lavender and finally, the heavier base notes of ambroxan, moss and cedarwood bring that incredible depth – they balance out the sweeter notes perfectly. I just love it!”.
Boity Pink Sapphire (R1495 for 100ml) will be sold exclusively on www.haloheritage.com and is available for purchase from 11 September 2020.