SCALO, Africa’s hand beading couturier is at it again. It gives us the greatest pleasure to announce the release of a couture offering that features Pearl Thusi; one of South Africa’s most influential actresses, entertainment empress; Khanyi Mbau and model turned reality television star; Blue Mbombo.
Who better to star on the frontline of a collection named the Native Rocks of Africa Collection, than these three entertainment powerhouses who exemplify a collection drawing inspiration from Africa’s rarest and galvanizing gems, as well as its rawest rocks.
“I just wanted to showcase rawness, elegance, sophistication and great attention to detail. I can’t think of a better representation of this than these three leading ladies who have successfully taken our entertainment industry by storm, and even going as far as turning everything in their favour”, says Sello Medupe; founder and creative director at SCALO.
“These absolute forces effortlessly epitomise a bold beauty that over time has been polished into a rare gem, with a distinguishing realness and edge that radiates for all to see”, continues Medupe.
Summer Place in Hyde Park, Johannesburg provided a luxurious photoshoot backdrop within its park-like grounds, with meticulously manicured lawns and a breath-taking water feature. Bridal Accessories SA’s crowns complemented the luxurious setting. The copper crowns boasting cubic zirconia, sapphire, ruby and emerald stones added a regal touch.
The hair and makeup up team comprised industry leaders: face beat guru; Precious Xaba, and The San Hair group supplying hair as well as stylists who nailed the “Pretty Girl Goes to the Oscars” brief. Fashion and portrait photographer Emmanuel (Emmy) Ojo-Aromokundu was the cherry on top of a pretty well-iced cake, as he completed the creative team by producing magnificently shot campaign imagery.
Duchess satin is the collection go-to fabric. A fabric that is both comfortable for the wearer, and allows for heavy beading. The beading is able to convey its own distinctive story, based on the rare African stones that heavily inspire the collection. For couturier Sello Medupe, it was imperative that the beading look as though it was literally floating on the bodies of the models. This fabric contributed a great deal towards creating this effect.
Featured hues in the Native Rocks of Africa Collection are lime green, canary yellow, blood red, sky blue, rose gold and jet black.
The collection aims to tell the story of African couture. It is Medupe’s desire for the world recognise African designers are more than capable of creating couture garments that would be a force to be reckoned with- the world over. Garments which boast detailing and craftsmanship that is capable of stealing the spotlight on international runways and red carpets, yet still embracing the authentic culture of the Khoisan nation; a nation known for appreciating the rare and raw splendour of African rocks.
Medupe also played around with dramatic shoulder detailing. This being an ode to the Khoisan woman who said to stand strong, is commanding and stands out. Lastly the collection showcases shapes that mimic the rock formation found inside caves.
Creative director, Medupe’s strength lies in delicate and detailed hand beading. Through this collection he was able to create uniquely SCALO patterns on the fabric. A talent he wishes to explore further in collections to come.